Originally posted 2023-06-24 22:07:17.
Learn how to design a secure and easy to use banking website in 2023. This article will examine a few tips for explaining how a web design company and developers may establish a safe and user-friendly banking website.
In today’s digital world, when people are increasingly attached to linked gadgets, banks reach out to customers through a variety of online channels, including websites. Online banking has risen in popularity since its beginnings in the mid-1990s. This tendency is projected to continue and has intensified throughout the COVID-19 era. With this unique taste and rising demand for online banking, banks are recruiting website designers who realize that a good website must give clients a smooth, dependable, and trustworthy experience.
According to Juniper Research, the number of online banking users is predicted to exceed 2 billion by the end of the current year, more than double of 5 years ago. It shows that launching a website design company and delivering banking services online is easier than ever—the world is becoming more digitized, and the financial system is not far behind.
This means that a banking website with a unique and effective design is quickly becoming a priority. This article will discuss tips on creating a safe and user-friendly banking website.
Key Principles Of Banking Website Design
How would a perfect banking website be built? Today’s banking websites are generally created with the following vital elements in mind:
- Every web element must be user-friendly.
- Clear steps and visible calls to action
- High level of website security and its visualization in design components (safety signs, for example).
- The most crucial information is easily accessible and written in straightforward language.
- Mobile compatibility for all devices
- Web accessibility for individuals with impairments
- Colour palettes, symbols, and other branding elements must be consistent.
- Features that improve one’s reputation (certificates, awards, etc.)
- In visuals, messaging, and so on, emphasize the target audience’s values
How To Design A Secure And Easy-To-Use Banking Website?
Here are the following 5 tips on how to design a secure and easy-to-use banking website:
- Make Sure That Your Website Is Fully Responsive And Optimized
- Create Your Banking Site as an Online Store
- Establishing Your Brand Personality
- Ensure That Your Banking Website Is Both Compliant And Secure
- Deliver A Reliable And Seamless Experience
1. Make Sure That Your Website Is Fully Responsive And Optimized
In addition to superb design and compelling content, your website should be fully responsive and optimized for mobile devices. Mobile platforms account for over 55% of global online traffic. Furthermore, it is estimated that 88% of consumer banking will be done on smartphones by 2023.
Make your website mobile-friendly and accessible to appeal to individuals on the go, especially millennials. Optimizing your online portal for mobile devices helps your website rank better in search engines, making it more straightforward for new and existing visitors to find you. Bank websites may also benefit from local search optimization by developing specialised location pages for real branch locations.
2. Create Your Banking Site as an Online Store
While your banking website immediately represents your website design company, it should be developed for more than just marketing purposes. Instead, it should be built more like an e-commerce experience to enable your clients quickly go through the funnel.
Provide sufficient, easily accessible information to guide your consumer through their buyer’s journey. For example, an intuitive banking website makes it simpler for your consumers to find what they’re looking for, resulting in a positive overall experience.
You may create a fantastic banking website buyer’s journey by doing the following:
- Implementing an easy-to-use navigation bar
- Creating distinct services and product pages with appropriate material,
- Including clear calls to action on those pages,
- and keeping the content basic yet compelling.
3. Establishing Your Brand Personality
A strong brand personality distinguishes you from custom website development and your business from the competition. Branding establishes the tone for how customers engage with your company. Engaging brand storytelling can:
- Build a link with your target audience
- Build Trust
- Increase Customer Retention and Acquisition
- Keep Your Company in Mind
- Customers are human, and they rapidly disclose your brand’s personality.
4. Ensure That Your Banking Website Is Both Compliant And Secure
The Americans with Disabilities Act makes it illegal for any company to discriminate against people with disabilities. Ensuring your website is ADA-compliant will prevent legal issues in the future while offering a user-friendly experience for individuals with accessibility needs.
Along with establishing a user-friendly experience, you must also maintain your website safe – an important and ongoing effort.
According to Verizon’s Data Breach Investigation Report for 2019, 71% of cybersecurity breaches were motivated by money — an alarming statistic to hear, especially given that 80% of consumers are already sceptical that denver web design company can keep their financial information secure.
As an institution with access to your customer’s sensitive data, it’s even more crucial that you’re taking precautions to secure it and providing your consumers peace of mind that you’re doing so. Using dependable, scalable web hosting services and a secure CMS (content management system) will help safeguard your banking website from cybersecurity risks.
5. Deliver A Reliable And Seamless Experience
Keeping the buyer’s journey at the center of the design process is critical to delivering a user-friendly online banking experience. Because today’s financial institutions offer convenient and safe digital banking solutions, 82% of Americans have not altered their bank data. Therefore, reduce user experience friction to increase customer retention and attract more prospects who want to switch to a more comfortable digital bank.
Excellent customer service is part of the user experience. Including a live chat option and rapid response times from the support team is a terrific method to aid consumers with their queries and problems quickly and efficiently.
Developing and Designing a good banking website necessitates a careful blend of strategy and creativity. Your website provides a smooth user experience, inspires confidence and trustworthiness, and gives your consumers the information they need to convert. This can be a time-consuming and challenging job. Furthermore, website maintenance is a continuous activity after the website is launched.