4 Branding Strategies Every Founder Should Know
Running a company is not an easy task. Everyday there is a new challenge and we have to keep ourselves up for it to face. Whether it is dealing with clients, employees or taking decisions which will impact the whole company. Day to day planning, …
Science Of Branding: Build Stronger Connections Using Psychology
The Science of Branding: How to Use Psychology to Build Stronger Connections with Your Audience Branding is an influential tool for companies to establish and maintain connections with their target audience. However, to build a strong brand, businesses must understand certain psychological principles to create …
Why Is Video Blogging Changing The Face Of Brand Communication?
In the modern business world, brand communication is as essential as anything else for a brand to sustain itself in the market and make it big. The trend that has been popular for quite some time now is blogging. However, there has been a new …
Building Trust Through Branding: Strategies for Startup Success
Starting a new company can be both exciting and daunting. You may have a great idea as a startup founder, but building trust with your potential customers is critical to your success. According to a recent report, small businesses account for over 44% of the …
What Is Branding? Things Which No One Told You
Branding – The term which has different meanings for different people. Many misunderstood this term branding and never got clarity on What Is Branding? What is the true meaning of branding? Why Is It Important? Those who got clarity are leading the world with an …
Ultimate Guide For Founders To Build Brand Archetype
Recently, I got hired to build a brand strategy for a B2B organisation who were which was established in Melbourne, Australia. They were dealing in sports business, delivering the highest level of client service. Their services included providing interviews, articles and briefings, on a broad …
Top 3 Reasons Why Your Brand Cannot Have Two Brand Archetypes?
Brand Archetypes are very useful when it comes to distinguishing from other brands. It’s one of those steps which helps you build a brand stronger. Brand Archetype helps brands in a categorization system that uses psychology to make them more understandable to humans. When we …
5 Branding Secrets For Businesses That Generates 140% Revenue
Last week it was my friend’s daughter’s birthday and I was invited. It was a great party where we celebrated and enjoyed a lot. There were other friends too and I met my school friend after a long time. Maybe 10-15 years I guess. He …
Top 10 Branding Principles That You Must Know
As competition creates infinite choices, companies look for ways to connect emotionally with customers, become irreplaceable, and create lifelong relationships. No matter whether a company is B2B or B2C, they all want to send a strong message. A strong brand stands out in a densely …
How To Measure Effectiveness Of Branding?
I was looking for an answer to this question for a long time on how to measure the effectiveness of branding. And whatever I’ve read on the internet didn’t convince me enough. I took the decision to rebrand everything as we were making a shift …
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