How To Measure Effectiveness Of Branding?
I was looking for an answer to this question for a long time on how to measure the effectiveness of branding. And whatever I’ve read on the internet didn’t convince me enough. I took the decision to rebrand everything as we were making a shift …
All You Need To Know About Branding Expert
Branding Expert: A term widely used by MNCs whether they are in B2B or B2C industry. Whenever Brands need to position themselves stronger and ahead of their competitors in the market, they call a Branding Expert to solve problems they are facing. It’s no surprise …
What Is Brand Positioning? Brand Positioning Strategy For Founders
Brand Positioning “Talent Does What It Can; Genius Does What IT Must” – Edward Goerge Bulwer-Layton For many years, I have been guiding clients from BIG MNCs to startups on building a brand. A brand that is infinite changes people’s lives. They all come from …
4 Branding Strategies Every Founder Should Know
Running a company is not an easy task. Everyday there is a new challenge and we have to keep ourselves up for it to face. Whether it is dealing with clients, employees or taking decisions which will impact the whole company. Day to day planning, …
5 Branding Secrets For Businesses That Generates 140% Revenue
Last week it was my friend’s daughter’s birthday and I was invited. It was a great party where we celebrated and enjoyed a lot. There were other friends too and I met my school friend after a long time. Maybe 10-15 years I guess. He …
Top 3 Reasons Why Your Brand Cannot Have Two Brand Archetypes?
Brand Archetypes are very useful when it comes to distinguishing from other brands. It’s one of those steps which helps you build a brand stronger. Brand Archetype helps brands in a categorization system that uses psychology to make them more understandable to humans. When we …
How To Build A Brand? Top 10 Tips That Most Experts Follow
There are many thoughts which come into my mind when I talk about rising above and build a brand which is so good that everyone knows about it. What product or service are we providing? They know we are the best of the best. Our …
Ultimate Guide For Founders To Build Brand Archetype
Recently, I got hired to build a brand strategy for a B2B organisation who were which was established in Melbourne, Australia. They were dealing in sports business, delivering the highest level of client service. Their services included providing interviews, articles and briefings, on a broad …
Top 10 Branding Principles That You Must Know
As competition creates infinite choices, companies look for ways to connect emotionally with customers, become irreplaceable, and create lifelong relationships. No matter whether a company is B2B or B2C, they all want to send a strong message. A strong brand stands out in a densely …
Top 5 Key Difference Between Brand and Branding That You Don’t Know
Few months back I got a Client’s call where they said they needed our branding services along with website development, strategy to position their brand stronger in the market. We were happy to see they were aware of the basic difference between brand and branding. …
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