What Is Branding? Things Which No One Told You
Branding – The term which has different meanings for different people. Many misunderstood this term branding and never got clarity on What Is Branding? What is the true meaning of branding? Why Is It Important? Those who got clarity are leading the world with an …
Ultimate Guide For Founders To Build Brand Archetype
Recently, I got hired to build a brand strategy for a B2B organisation who were which was established in Melbourne, Australia. They were dealing in sports business, delivering the highest level of client service. Their services included providing interviews, articles and briefings, on a broad …
Top 3 Reasons Why Your Brand Cannot Have Two Brand Archetypes?
Brand Archetypes are very useful when it comes to distinguishing from other brands. It’s one of those steps which helps you build a brand stronger. Brand Archetype helps brands in a categorization system that uses psychology to make them more understandable to humans. When we …
5 Branding Secrets For Businesses That Generates 140% Revenue
Last week it was my friend’s daughter’s birthday and I was invited. It was a great party where we celebrated and enjoyed a lot. There were other friends too and I met my school friend after a long time. Maybe 10-15 years I guess. He …
Top 10 Branding Principles That You Must Know
As competition creates infinite choices, companies look for ways to connect emotionally with customers, become irreplaceable, and create lifelong relationships. No matter whether a company is B2B or B2C, they all want to send a strong message. A strong brand stands out in a densely …
Solve Problems Using Design Thinking – Shrutin Shetty | Ep. 01/02
All my life I’ve only known about people and how I can solve problems for them is what I aimed for. Whether it is related to design, business, or life, I’m there for them to help. I always wanted to do the right thing no …
Who Is A Design Strategist? Top 10 Roles Of A Design Strategist
While exploring the internet looking for some design inspiration I’ve come across a particular question that has always fascinated me and intrigued my curiosity. This particular question is “Who Exactly Is A Design Strategist?” What is the Role of Design Strategist? How do they help …
How To Measure Effectiveness Of Branding?
I was looking for an answer to this question for a long time on how to measure the effectiveness of branding. And whatever I’ve read on the internet didn’t convince me enough. I took the decision to rebrand everything as we were making a shift …
All You Need To Know About Branding Expert
Branding Expert: A term widely used by MNCs whether they are in B2B or B2C industry. Whenever Brands need to position themselves stronger and ahead of their competitors in the market, they call a Branding Expert to solve problems they are facing. It’s no surprise …
What Is Brand Positioning? Brand Positioning Strategy For Founders
Brand Positioning “Talent Does What It Can; Genius Does What IT Must” – Edward Goerge Bulwer-Layton For many years, I have been guiding clients from BIG MNCs to startups on building a brand. A brand that is infinite changes people’s lives. They all come from …
